On the wall of our copywriter’s office, I saw something on her whiteboard that made me take notice. “Nice spider-web,” I said. She explained to me what it was: a sort of modified mind-map called UNO, short for UNiversal Organizer, developed by Paul Borzo, a teacher and writing tutor at Metropolitan State University in Minneapolis/St. Paul. My co-worker found out about it from a writing newsletter she recieves.
The idea is to start off with a primary concept and break it down into finer concepts and more granular points or supporting ideas. It’s a nice twist on a classic idea.